Order Your Life

Team member: Angelina M. Lopez | When: 2015-present | For: Penny Catterall, owner and founder

Related Services: Digital Marketing & Strategy, Social MediaE-Mail Marketing

A busy small business owner with no time for social media

Digital Strategy & Implementation: Angelina created a social media strategy for successful professional organizer Penny Catterall, who felt overwhelmed by the demands of online marketing. Angelina provided a step-by-step plan of attack that met Penny's desire to charge the focus of her business and a monthly social media calendar to insure that posts met Penny's goals. Angelina also led a comprehensive redesign of Order Your Life’s website in order to make it mobile responsive, goal-focused, and reflective of Penny’s organized style.

Social Media: Angelina provided graphics and content suggestions for Order Your Life’s posts on Twitter, Facebook, and LinkedIn. She also designs a digital marketing plan and content whenever Order Your Life launches new services.

Newsletter: The monthly newsletter Angelina produces for Order Your Life’s 719 subscribers has a 48 percent open rate in an industry where the average open rate is 16 percent. The clickthrough rate of 8 percent also beats the industry average of 2 percent.

Results: Penny points directly to the success of her online presence as the reason her business has grown. Since working with Angelina, Penny has added three contractors to her Order Your Life team. “Angelina is the first person I call when I have a new online marketing need!“

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Getting a leash on the social media beast

With Angelina’s help, Penny stopped feeling overwhelmed by social media. Together, they made sure Order Your Life put the right content on the right platforms to meet business goals.

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Continuously evolving message

Penny calls on Angelina to continue to to evolve her digital presence as her business grows and changes.

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