Product Strategy

Consumer Insights - A consumer insights study, including in-person research that uncovers unmet needs and defines jobs to be done. Brainstorming sessions with your team to generate solutions and product ideas for prototyping.

Market Fit - Rapid prototypes, interactive wireframes and in-market experiments to test riskiest assumptions, allowing you to "fail fast, fail cheaply" and refine concepts into designs and requirements ready for full-scale development

Business Model / P&L - We can work hand-in-hand with your finance team to identify a new product's key expense and revenue assumptions, prepare a profit-loss model, capital budget requests and investment presentation.

Roadmap - Product roadmap development and management, including key performance indicator analysis and a prioritization framework 

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Design & Development

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Vendor management - Third-party design and development sourcing, RFP development, evaluation and selection. Negotiation, agreement prep and legal / financial review. Partner on-boarding and relationship management.

Project management - Management of internal and external teams to complete product design and build-out on budget and on time.

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Go-to-market

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Internal launch - Product training, four-legged sales calls, collateral development, ongoing operations plans and process maps

Product marketing - Go-to-market plan development and execution

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